When the world of fashion and charity collide

When the world of fashion and charity collide.

James Lakeland has always been an keen advocate of helping causes close to his heart, one being Make Sense Of It, which fundraises for two specific MS Society projects supporting those with Multiple Sclerosis.

What is Multiple Sclerosis (MS)

MS is a life long chronic illness that can affect your brain and spinal cord. It can cause problems with vision, balance, muscle control, and other basic body functions and at this present time there is no known cure.

The effects are often different for everyone who has the disease. Some people have mild symptoms and don’t need treatment. Others will have trouble getting around and doing daily tasks.

MS occurs when your own immune system attacks the myelin coating of the nerve cells in the brain and spinal cord. Without this outer coating, your nerves become damaged and scar tissue may form.

This damage means your brain can’t send signals through your body efficiently and this causes a variety of symptoms.

To help raise money we hosted a fashion show @ James Lakeland Head Quarters. We cleared the decks and created a fashionably cool yet workable space for our three models to showcase this season’s must-haves looks. With James’s regular jaunts on TV in Italy he was more than comfortable talking through the details behind the designs. From how the fabric is made to the detail in the cut, the audience was captivated from start to finish. Champagne flowed, as did the collection, with customers buying everything from the faux fur coats, floral dresses to one off bags and accessories.

Jonelle, who single handedly runs Make Sense of It, has raised so far £80,000 and spearheaded this incredible event.  She spoke of her daily struggles with MS and where the money raised will go. Her emotional words moved everyone in the room and made the whole event even more worthwhile, inspiring everyone to part with their cash.

We would like to wish Jonelle and Make Sense of It all the luck in the world. We are proud to be part of this amazing journey!

http://www.jameslakeland.net